In 2023, when the Five Nights at Freddy’s movie was released starring Josh Hutcherson, the first question reporters asked Matthew Lillard (who plays William Afton) was often not about the plot, but: "Does the movie reference the Bite of 87?" The meme had become canonized as part of the franchise's marketing DNA.

In the clip, Markiplier has been holding his own. He shines the light down the right hallway. Nothing. He shines it down the left hallway. Nothing. He turns back to the center of the room, breathing a sigh of relief. But as he turns to the right door again, he hesitates. He leans toward his microphone. There is a palpable tension in the air.

Why has this specific phrase stuck around for nearly a decade?

Then, it happens.